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I can be a "one-stop shop" for all of your marketing/communications
needs
Whether you need one brochure or a full range of product
or promotional literature, I have the experience needed
to get the job done. I can do the design work, write the
copy, and take/enhance the photographs.
In my thirty years in the business, I've created newsletters,
promotional brochures and mailers, print ads, patient-education
material and all kinds of product literature. If you're
looking for someone who can present your company and its
products or services in a clear, concise and (most of all)
customer-friendly manner, please give
me a call. I'd be happy to
help you reach your marketing and communications goals.
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The material below is a sample
of some of the work I did for a former client (Rapid Engineering).
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Special Applications Brochures
The project: Create a series of 4-page brochures
to highlight the special applications for which Rapid
has designed custom HVAC systems.
Responsibilities: Design and production; copy writing
and editing; CAD drawing conversion/enhancement; PDF document
creation
Download each brochure in PDF format:
- Automotive
Plants (1.45 mb)
- Cooling Solutions
(440 k)
- Food and Pharmaceutical
(660 k)
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Car Wash Dryer Sales Sheet
The project: Produce a two-sided sales sheet for
a new line of gas-fired heaters designed for car wash
applications.
Responsibilities: Design and production; copy writing
and editing; product photography; CAD drawing conversion/enhancement;
PDF document creation
Download this sales sheet in PDF format:
Car Wash Dryer
Sales Sheet (1.2 Mb)
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"Listen to an Expert"
Testimonial Ads
The project: Create a series of testimonial ads
in which various customers detail the wide variety of
advantages offered by Rapid's line of HVAC equipment.
A total of six full-page ads were created for use in relevant
trade publications. Eventually these ads also were used
as sales sheets.
Responsibilities: Concept, design and production;
testimonial interviews; copy writing and editing
View the VMV ad online:
VMV Enterprises Testimonial Ad
(240k)
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Industrial Finishing Group Sales
Sheets
The project: Create a series of sales sheets describing
the features and benefits of Rapid's line of industrial
finishing equipment.
Responsibilities: Design and production; copy writing
and editing; some product photography; CAD drawing conversion/enhancement;
PDF document creation
Download each sales sheet in PDF format:
- Finishing
Systems (125 k)
- Industrial
Ovens (205 k)
- Factory-Assembled
Washers (180 k)
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Pretreatment Station Sales Sheet
The project: Produce a two-sided sales sheet for
a new line of pretreatment stations offered by Rapid's
Industrial Finishing Group.
Responsibilities: Design and production; copy writing
and editing; product photography; diagram illustration;
PDF document creation
Download this sales sheet in PDF format:
IFG Pretreatment
Station (520 k)
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Trade Publication "Advertorial"
The project: Create an 11"x14" full-page
"advertorial" for Rapid's subsidiary, Bananza
Air Management Systems. The advertorial's purpose was
to explain the advantages of Bananza's line of paint-cure
heaters in comparison to the competition's line of handheld
UV-curing equipment.
Responsibilities: Research and copy writing; design
and production; staff photography; some product photography
Download the advertorial in PDF format:
"No
Shortcuts to a Quality Cure" (1.9 Mb)
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